I got my deaf Great Dane puppy microchipped through our local Humane Society with their 24 Pet Watch chip for their one time "lifetime" registration fee. When I went online to edit my address information, I discovered they charge $19/year or $40 for another supposed "lifetime" maintenance fee if you want to make any changes!
I won't pay, because, for one thing, it's rewarding their deceit, and also, what if they decide to tack on another fee in a year or two? They promised other humane and rescue organizations there were no fees after the initial microchip insertion either.
They are ripping off thousands of customers each year with this false promise.
Monetary Loss: $40.